The Problem With Writing a New Online Marketing Blog

problem with writing a blog post

 Answers to your new Online Marketing Blog questions

You have probably been told you  need an online marketing blog and a website because it will help market you and your business effectively. Do you have thoughts like I did when  I first came across blogging? How will I do it? I’m not a writer? Who’s going to read it?

A Blog [web log] is continuously updated information on a website in chronological order with the most recent first. It is the magic ingredient that many successful business creators use to drive visitors to their website, gain visibility, show off their authority and more.

I’m going to tell you my thoughts on questions and concerns I had about starting a blog.

Why do I need a blog?

Fresh information on your website is loved by search engines, such as google.  They crawl the web and look for new information to index so if you have fresh information, you are more likely to be found through search.  If you have an SEO tool installed like YOAST, you can also make sure that each blog post has key words included in the right way, making it easier for people to find you through search.

What should the blog be about?

Aa ha, now this is the most foxing of questions. The supposed answer is:  about your business of course.  The problem as a newbie in business is that it takes time and experimentation to  confirm exactly what service you offer (You may have multiple offers)

Here are my views on blogs about multiple subjects:

Creating a blog requires effort.   A blog which sticks to the subject is easier for the readers to navigate.  They know roughly what to expect. If you have a number of offers it’s possible that you could have a core from which related themes are part of the sub category e.g. book writing to cover [writing the book, editing and formatting, illustrating, marketing the book,] This is really a whole topic in itself.  However, the task of setting up a blog and writing some topics may help you to decide exactly what your business is about.  . Here are some examples from regular blog posters who have defined their blog subject matter.

  • Catherine Watkin’s blog is about:  Selling from the heart, getting your message across, developing the mindset to charge what you are worth.
  • Lucy Whittington’s blog is about:  Being a business celebrity – i.e. the things you need to do to keep people taking notice of your business.
  • Sophie Mahir’s blog is about:  Being able to be in business online from anywhere
  • Veronica Pullen’s blog is about:  How to do internet marketing
  • Lynn Hord’s blog is about: How to live a wildly joyful life

What topics should I include in the blog?

The people you want to read the blog will only read it if the information is interesting to them.  The blog can answer their questions, hopes, fears, help them find solutions.  The main way of finding out what interests them is to ask them e.g. by phone, email.    Find out which blogs have a lot of comments on – these are ‘in theory’ popular blogs which readers find interesting.

Social media examiner defines 9 types of blog to get more traffic

  • How to tutorial
  • Lists with links
  • Curated content - great if you are exploring a subject yourself you can share your work with others
  • Cheat sheets and checklists (you may want to add this to an email or put behind gated content.
  • Reviews – either a simple review or compare and contrast of multiple reviews
  • Controversial posts – these point out an extreme example of something which could be seen in a negative light.
  • Share an infographic and add some description yourself
  • Podcast notes
  • Posting videos to you tube
  • Interviews – customers, industry leaders, people who can give a fresh perspective

 

If you are looking for types of blog content, there’s a list of 73 types of blog content at   http://optinmonster.com/73-type-of-blog-posts-that-are-proven-to-work/

And more information on blog post types at:  Thakur Amam   9 Types of Blog Post that are proven to boost traffic   Co Schedule  http://coschedule.com/blog/types-of-blog-posts/

What if I want to include more subjects in my blog?

I don’t have a specific answer on this but what I’ve observed is that when people want to cover additional material e.g. lifestyle, motivation, children’s activities etc. they use a newsletter and posts on social media to give more variety.

Do I have to be a good writer?

My view is that if you have spelling and basic grammar mistakes this will annoy approximately 50% of the population.  With simple to use tools like grammarly and Microsoft word grammar and spell checker there isn’t really an excuse for spelling and grammar mistakes.  If you want to include your regional dialect in the blog, there are possibly ways of doing this but I guess this is a more specialist area. Regional dialect and accents are more likely to come out in video’s and podcasts.Do I need a video or picture?

Do I need a video  or picture for the blog? 

Many people are now including video’s as part of the blog.  If this is something you enjoy, why not.  It is a fact that a younger audience possibly appreciates video and is more used to taking information in from video.  It’s a personal preference thing.  I really appreciate a well written blog and my preference is to read rather than watch a video.  You would need to check your audience’s preference.  There are many sources for pictures e.g. pictures you have taken, picture libraries.

Who’ll read my blog?

The blog will be read  by the people you direct it to.  There is an art to marketing blogs to get readers:  I refer you to some of the strategies outlined by the experts:  participate in other people’s conversations – blog comments, social media, interact with readers, add a link to your email signature, be yourself, have fun.  Email it out to those you want to read it.  Advertise on Facebook.  More info at   http://www.problogger.net/19-strategies-for-finding-readers/

What if I don’t get any comments?

The professionals say that you have to put some work in to get comments, e.g. join a blogging community, ask for comments etc.  Just because there are no comments does not mean that it hasn’t been read by anyone, it’s just that you don’t have any evidence.

How often should I blog?

Many of the professional bloggers are sending out a weekly blog, some twice weekly. Reading apps  such as feedly publish the frequency. Those with regular content are more likely to gain a larger number of readers.  You don’t need to be swept along in the tide, if you are  at an early stage in the business, consistency is more important than frequency and if monthly is what you can manage, this will work well.   It’s when you come to reaching targets for sales of service or product that increase in frequency of blog will become one of the actions to speed up the client attraction channels.

How will I make the time to write the blog?

This depends on the importance of a blog in your marketing strategy.  If it’s part of the marketing strategy and it works, then planning in the amount of time required to write the blog is necessary.

What’s the aim of the blog?

Blogs have many aims and you can choose one or two of these. You may have ideas of your own: e.g.

  •  To create expert status,
  • To inform and be part of your community, (The people you do business with)
  • To attract more clients,
  • To seed new events and offers,
  • To offer help to your existing clients.
  • How can I write a weekly topic about my subject – there’s only so much to say?

There are so many angles for writing about topic it’s hard to run out of things to say.  A look through the work of some writers indicates that they only have one thing to elaborate on. E.g. justice, fairness, equality, love and romance etc.  Magazines thrive publishing on the same topics year in year out.  So it is with blogs.

Does it need a style or tone of voice?

Some people do create their own style which can be unique, making their writing more memorable.  For example, Denise Duffield Thomas writes her blog as if she is speaking.  Marie Forleo also has a very easy to read style.  Now I don’t know if this is their natural style or if it’s crafted? Please comment if you know.

Unlike a magazine or newspaper which has style guidelines, for a blog that you are writing as part of your business, the style choice is yours.

My observation is that most people writing for their own business tend to use first and second person.  blog content for larger publications may be in the third person.  See   http://www.baab.biz/is-the-first-person-perspective-right-for-your-website/

Let’s look at what other writers are doing:

 

Marie Forleo   First person and second person – I, we, you

How to be Multipassionate without feeling flaky

Dread. Angst. That feeling of just wanting to…disappear.

That’s how I used to feel anytime I was in a new social setting and someone asked, “So Marie, what do you do?”

http://www.marieforleo.com/2016/07/multipassionate/

Denise Duffield Thomas First Person and second person – I, we, you

How to Change Your Mind Even After You’ve Committed

Have you ever changed your mind on something really huge?  I did it last week and it was terrifying.

 

Lynn Hord  First person (I we you)

How big is your heart? And why it matters

Did you know that the size of your heart influences how much joy flows through your life?

True story.

OVER TO YOU

What were your concerns when starting a blog?  What are your reasons now for writing a blog?  I’d love to hear from you.  Please write any comments in the box below.

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2 Comments

  • Inbound Marketing

    Reply Reply September 5, 2017

    this is cool write up great information, thanks for sharing.. cheers!!

    • Gillian Hunt

      Reply Reply February 16, 2018

      I’m pleased that you liked it.

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