Why I will be ready for GDPR

Getting Ready for GDPR

In the grand scale of things, the data commissioner is not really interested in me specifically so why do I feel compelled to make the changes required to comply with GDPR?

Check the processes

I’ve had to really take a hard look at the processes I use in my solo business to make sure that they are compliant with GDPR.
As a business coach working with small businesses and heart centred businesses I need to have a base knowledge of the law around marketing communications, online processes used for communications, basic client attraction strategies as well as toolkits to help clients feel motivated, excited, listened to, ready to set their goals and achieve them.

I would like to think that I could be thought of as reliable in terms of my knowledge and expertise, so when something which is the law comes along that affects marketing communications I have to uphold it.

Over the last few weeks, I’ve read up on the new law, watched videos, listened to training, updated my privacy policy, updated my cookie policy, examined all the data that I hold in my systems as a ‘data holder’. Next week I will update policies on what I do with data, where I store it and how long I will keep it for.

I’ve checked out all my suppliers to ensure that they are compliant with the EU-US Privacy Shield Framework and will return to any that have a question mark by their name next week to re-check. Even as a solo business I have plenty of suppliers both local and globally such as apps like Acuity Scheduling. These all need to be compliant.

Getting consent from the list

Part of getting ready for GDPR is asking everyone currently on my mailing list to actively re-sign to consent to receive information (i.e. marketing information) from me. The scary part is that knowing that many people will be struck by inertia and so they will not re-sign and will not continue to receive emails from me.

 

Get consent

Get consent

I’ll do my best to make sure that they don’t fail to re-sign because they haven’t seen the emails from me!!
The exciting part is that those who do re-sign will have a closer relationship with me as each re-sign will be a valued member of my tribe.
The other exciting part is that it means that I have the chance to think about creative ways that I can remind people on my list of all the good reasons to stay in touch with me. I have two weeks to do this, so I could have fun and get creative about whether it will be a ‘straight up’ – are you staying with me or whether I can think of something a little more stylish.

So all in all, change is always going to be part of the business. I’m ready for the change and working steadily towards the date the law comes in to force. It has taken some effort and I can now get back to business as usual.

Are you ready for GDPR?

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