What is a Landing Page?

and why do marketing people use so much jargon? When your main purpose for being in business is to help clients solve their problems, I guess you started doing this because you liked working with people, not because you wanted to be a marketing expert. You can’t get further till these things are done Now…

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Why Your Clients Don’t Understand Your Value

How many times have you explained what you do to potential clients and felt that they don’t really understand the value of your offer? Don’t leave your clients comparing your offer to something they think they can buy cheaper which they think is similar. Perhaps you are uncertain of the value of what you do…

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This is what drives an ideal client

Sally a physiotherapist was wondering how she could improve on the service offered to clients.  She found herself thinking about this question after reading the story here.  Joanne walked into Juliana’s Restaurant across the road from his office. She had been going there for the past five years ever since she changed offices. Their meals…

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Mia and What you think is what you get.

Only a year ago, Mia took the leap and opened up her own store.  It was a modest shop on a busy street in Liverpool, offering health and wellness products.  Mia loved to see people happy; she believed wellness was a key to it.  Her shop was carefully arranged with handpicked, well researched products.  The…

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Get out of the overwork cycle and into the work smarter cycle

Another weekend coming up with a list of ‘business things to do’.  Should you be doing this at the weekend?  Are you working for yourself, without retained staff? Do you find that you are working more hours than when you were in work and that without the right investors you are making do in some…

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Motivate yourself to make money and achieve goals. Re-solutions

Is the bar at the right height? So its January, time for resolutions. Re- solving the problems you faced last year with a new interest and motivation.  You’re working away at the plans you made last year and need to keep the momentum going.  Are they going well? Are the results as planned?  Do you…

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Why writing for business is sometimes difficult

  Writing a few words for a blog, preparing a talk or setting up a phone conversation can at times seem a huge task.  If you are working for yourself or running a small business, you will know that creating communications is one of the essentials of being visible.   It matters that you have information…

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How to get brand consistency online

Oprah

If you are in the services business, perhaps you provide consultancy services to property businesses, help people speak in public or private tutoring, you may think that branding is for larger businesses or those with products to sell like Costa Coffee or IPad.  You may also think that there is enough to do running your…

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How to use an editorial calendar?

You are in business and need to start using social media as you are keen to build our list or want to stay connected with current people in your groups and networking circles. You really did mean to post every day this week, it’s just that there were 101 other things to do, and even…

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5 things you should never do in a social media group.

Do you have groups you have never used? Have you ever wondered if you are doing the right thing in social media groups? Have you joined a Facebook group or LinkedIn group and just let it lie there in the ether not contributing to it or allowing it to contribute to your business Perhaps you wonder…

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