Why I love email marketing software

When you want to send communications to more than a handful of people there are several advantages of using list and email software like Mail chimp, Convert Kit or Campaign Manager.

  • The systems help you to comply with data protection rules.
  • You can track who you’ve sent the messages to
  • You can track who’s opened the message
  • You can track who clicked on the links
  • You can compare your open rates with the average
  • You can easily incorporate pictures into the message
  • You can give the recipient the option to view it as plain text
  • You can have a sign up form on your website
  • You can receive notifications by email that someone has signed up to your list
  • You can sort your list into generally those who open your emails and those who don’t


I’ll cover more on this topic at the workshop – 5 Steps to Reach Clients Online

Thursday 22nd September.  10am – 12.30pm.   54 St. James Street, Liverpool, L1 0AB.

More information click here    Tickets from the eventbrite link or email me:   gill@escata.co.uk

It does take a bit of learning but in my opinion well worth the effort.

What are your views?  Which is your preferred software?  I’d love to hear from you.

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